It's All Been Done Before
Philip Pravda: A Legacy in Menswear, Reinvented for the Modern Era
Philip Pravda, founder and CEO of SuitCafe.com, is a seasoned expert in luxury menswear with over 35 years of experience in the industry. Coming from a long line of clothiers spanning generations, Philip grew up immersed in the world of fine tailoring, learning firsthand from his father, grandfather, and great-grandfather. His expertise in luxury Italian fabrics, custom suiting, and high-end fashion retail has made him a recognized name in the menswear business.
For years, Philip owned and operated multiple luxury menswear boutiques on Madison and Fifth Avenue in New York City, catering to an elite clientele seeking premium craftsmanship. However, in 2014, recognizing the changing landscape of retail, he made a bold move—going online with his business. This transition allowed him to bring high-quality, custom Italian-made suits directly to discerning customers worldwide.
Philip’s journey is a testament to innovation within tradition. While the foundation of his business remains rooted in classic tailoring, he has redefined what it means to sell luxury menswear in the digital age. Through SuitCafe.com, he provides personalized service, expert guidance, and exclusive made-in-Italy pieces crafted from the finest fabrics. His deep knowledge of fabric sourcing, tailoring, and modern retail strategies has positioned him as a thought leader in the evolving menswear market.
Philip also shares his insights through his podcast, “It’s All Been Done Before,” where he explores how entrepreneurs, creatives, and industry professionals reinvent themselves in an ever-changing world. His debut episode flips the script—he is the one being interviewed, sharing his experiences, challenges, and strategies for success. Future episodes will feature conversations with colleagues, customers, and friends from various industries, uncovering how they overcame the notion that “it’s all been done before” to carve out their own unique paths.
Whether through custom luxury suiting, digital innovation, or thought leadership, Philip Pravda continues to prove that while the fundamentals of business may not change, there is always a new way to do it better, smarter, and with your own signature style.
Episodes
16 episodes
Where Is All the Cash? Can People Actually Afford Life Anymore?
In this episode of It’s All Been Done Before, we’re asking a simple question that no one seems to answer honestly:Where is all the cash?Not in theory. Not in headlines. Not in politics.Just real life.If I as...
The Passing of My Father, Paul Pravda Part 2
In this heartfelt second episode, I continue to share the legacy of my father, Paul Pravda, who passed away in December 2025. This episode dives deeper into his pioneering role in the luxury menswear industry, how he carried forward a fa...
Paul Pravda My Father Has Passed Away A Personal Tribute
This episode is personal. My father, Paul Pravda, passed away on December 12, 2025. If you’re listening to this, you probably knew him, or knew of him. And if not, I want you to.I recorded this to share what he stood for his philo...
Luxury Menswear Prices Out of Control? Brioni, Kiton, Cucinelli, Stories from the Inside
Prices are up. Way up.In this episode, I dive into the world I know best — luxury menswear — and talk about what’s really going on behind those skyrocketing suit prices.From brands I love and have worked with—Brioni, Kit...
Pitti Uomo, Florence Italy- How Has It Changed in 45 Years, Menswear Trade Show
I’ve been going to Pitti Uomo in Florence for over 30 years — and it still gives me that same feeling every time I walk through the gates.In this episode, I’m sharing what Pitti means to me as someone who’s spent a lifetime in men...
Philip Pravda Live: NYC Retail, Bagels, Custom Suits & Real Talk in the Rain
Take a walk with me through New York’s Upper West Side in the rain — no script, just real conversation. In this episode, I talk about the old Cafe Lalo, my years living on Riverside Drive, NYC’s changing neighborhoods, and what makes the West S...
Philip Pravda is Live From Midtown Manhattan: Custom Fashion, Retail Legacy & Real Talk From Fifth Avenue
Walk with me through the streets of Midtown Manhattan — just blocks from where I ran custom clothing stores on Madison Avenue and Fifth Avenue, some of the most expensive retail real estate in the world. This is a raw, live-recorded podcast fro...
Live on TikTok Inside the Clothing Business: Stallone’s Suit, Shoplifting, and Real Retail Stories
In this episode, recorded live on TikTok, I share a real-world look at the clothing business — from managing production challenges to dealing with unexpected client issues.I talk about working with custom orders for high-profile clients,...
Philip Pravda’s 4-Hour TikTok Livestream: Cashlana™ Suit Drop, Luxury Fabrics & Spring/Summer Styles, Menswear Q&A
On this episode of It’s All Been Done Before, we take you behind the scenes of our 4-hour TikTok Live Stream where we officially drop the brand-new Cashlana suit—a luxurious blend of Super 150s wool and cashmere—at just $495<...
Learn How Massimo Pirrone MP Sartoria Italiana Creates Custom Menswear Clothing In Belgium & Italy
Our guest Massimo Pirrone, gained a large following on Instagram @pirronemassimo to the tune of 137,000 followers as of this podcast. His custom made menswear shop in Antwerp, Belgium prides itself on handmade Italian workmanship from his lab i...
Entrepreneur Fabio Attanasio Talks Italian Custom Suit Tailoring & His Famous Eyewear Collection: Quality, Workmanship And Old World Artisans From Italy.
Fabio Attanasio joins us from his home in the city of Milan, Italy. Born in Naples and educated as an attorney, Fabio was drawn to follow his passion in the men's custom tailoring business. Having been fascinated with custom tailor shops ...
Wayne Schneider of PCNY. From Car Service To Rentals To One Of The Largest Feed The Hungry Events in NYC.
Wayne Schneider hustles. I know him from his large Instagram account with over 110,000 followers. His content is what is intriguing. Wayne is a car guy. That means at any time a Lambo Urus, or Ferrari can show up on his account. Not to mention ...
You Tube Stars CRM Jewelers of Miami- Rolex, Audemars & Pateks High End Luxury Watch Market
In Episode 4 of "Its All Been Done Before" we meet Charlie Marcelin of CRM Jewelers run a family business. With his father Carlos, the founder, Charlie works daily along with other relatives in their boutique in Miami Florida. They specialize i...
Custom Guitars From Reclaimed Pianos? Let's Talk With Boot Ferguson Of BA Ferguson Guitars
In episode 3 we speak with Boot Ferguson, owner and founder of BA Ferguson Guitars in Texas. Boot became enamored with fixing used guitars. That's certainly been done before. How was he going to make his passion into a business? Why not create ...
How a dentist changed his family business and decides to help other local dentists in his community.
My guest on the podcast is David Jagudaev DMD. A successful dentist and surgeon with an expertise in dental implants in Tel Aviv, Israel. He is part of a family business that has had its ups and downs. Family dynamics come into play. Learn how ...