It's All Been Done Before
Philip Pravda: A Legacy in Menswear, Reinvented for the Modern Era
Philip Pravda, founder and CEO of SuitCafe.com, is a seasoned expert in luxury menswear with over 30 years of experience in the industry. Coming from a long line of clothiers spanning generations, Philip grew up immersed in the world of fine tailoring, learning firsthand from his father, grandfather, and great-grandfather. His expertise in luxury Italian fabrics, custom suiting, and high-end fashion retail has made him a recognized name in the menswear business.
For years, Philip owned and operated multiple luxury menswear boutiques on Madison and Fifth Avenue in New York City, catering to an elite clientele seeking premium craftsmanship. However, in 2014, recognizing the changing landscape of retail, he made a bold move—going online with his business. This transition allowed him to bring high-quality, custom Italian-made suits directly to discerning customers worldwide.
Philip’s journey is a testament to innovation within tradition. While the foundation of his business remains rooted in classic tailoring, he has redefined what it means to sell luxury menswear in the digital age. Through SuitCafe.com, he provides personalized service, expert guidance, and exclusive made-in-Italy pieces crafted from the finest fabrics. His deep knowledge of fabric sourcing, tailoring, and modern retail strategies has positioned him as a thought leader in the evolving menswear market.
Philip also shares his insights through his podcast, “It’s All Been Done Before,” where he explores how entrepreneurs, creatives, and industry professionals reinvent themselves in an ever-changing world. His debut episode flips the script—he is the one being interviewed, sharing his experiences, challenges, and strategies for success. Future episodes will feature conversations with colleagues, customers, and friends from various industries, uncovering how they overcame the notion that “it’s all been done before” to carve out their own unique paths.
Whether through custom luxury suiting, digital innovation, or thought leadership, Philip Pravda continues to prove that while the fundamentals of business may not change, there is always a new way to do it better, smarter, and with your own signature style.
It's All Been Done Before
Learn How Massimo Pirrone MP Sartoria Italiana Creates Custom Menswear Clothing In Belgium & Italy
Our guest Massimo Pirrone, gained a large following on Instagram @pirronemassimo to the tune of 137,000 followers as of this podcast. His custom made menswear shop in Antwerp, Belgium prides itself on handmade Italian workmanship from his lab in Puglia, Italy.
Everyday he drinks his "risretto" short shot espresso in front of his shop on his Instagram reels and gives a daily lesson of positivity.
In this the first episode of season two of "Its All Been Done Before", learn how Massimo has cultivated a clientele in Belgium for his handmade Italian clothing. How did he find himself in Antwerp and not Italy? Explore his new lab in Puglia as he expands his business with more tailors that are becoming more difficult to find and most importantly learn about the best Italian mills for fabrics and the differences between fabrics for different seasons. We also discuss the age old question: Single Breasted or Double Breasted? What do you prefer?
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
